Published November 14, 2022 | Version v1
Journal article Open

A framing effect in the judgment of discrimination

  • 1. University of Chicago
  • 2. China Europe International Business School

Description

Discrimination is not only an objective fact but also a subjective judgment. While extensive research has studied discrimination as an objective fact, we study the judgment of discrimination and show that it is malleable while holding objective discrimination constant. We focus on a common situation in real life: the constituent groups in a candidate pool are unequal (e.g., fewer female candidates than male candidates for tech jobs), and observers (e.g., the public) see only one side of the decision outcome (e.g., only the hired applicants, not the rejected ones). Ten experiments reveal a framing effect: people judge the decision-maker (e.g., the tech firm) as more discriminatory against the minority in the candidate pool if people see the composition of the accepted candidates than if they see the composition of the rejected candidates, even though the information in the two frames is equivalent (i.e., knowing the information in one frame is sufficient to infer the information in the other). The framing effect occurs regardless of whether the decision-maker is objectively discriminatory, replicates across diverse samples (Americans, Asians, and Europeans) and types of discrimination (e.g., gender, race, political orientation), and has significant behavioral consequences. We theorize and show that the framing effect arises because, when judging discrimination, people overlook information that they could infer but is not explicitly given, and they expect equality in the composition of the constituent groups in their given frame. This research highlights the fallibility of judged discrimination and suggests interventions to reduce biases and increase accuracy.

Data availability

Anonymized [xlsx.] data have been deposited in [OSF] (https://osf.io/k8xsb/?view_only=2ef058bb88d84f0b9141c5145161488f) (38) .

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Additional details

Identifiers

DOI
10.1073/pnas.2205988119
Other
oai:uchicago.tind.io:14760

UChicago Information

Division(s)
Booth School of Business
Department(s)
Behavioral Science, Marketing