Why Democrat? A Digital Ethnographic Study of Black Women's Political Decision-Making Process

The voting decision making process of Black American women is complex. This research study seeks to uncover how Black women feel about the Democrat Party. Are Black women having frequent conversations about politics, and if so, with whom? Why do Black women vote? These issues are important in more deeply understanding Black women as a voting bloc. The study found that the participants have mixed opinions about the Democrat Party, but they have very clear negative opinions about the Republican Party. The study also found that the majority of participants are having conversations about politics often, but it is inconclusive of if these conversations are impacting their voting decisions. Also, the study did find that there are two main reasons that the participants vote: responsibility and obligation. Although this study did uncover many interesting discoveries about Black women voters, there needs to be more research regarding the voting decision making process of Black women.